Abandoned Cart sends shoppers who leave items in their basket up to three reminder emails: the basket as they left it, a signed link that brings it back in one click and, if you want, a single-use coupon. The Recovery Report shows which emails were opened and clicked, which baskets turned into orders and how much revenue the reminders recovered. One-off payment, no subscription, and no per-email fees: the emails go out through your own Magento store.
How it works
- A basket is left behind. It has items, no order and no change for the time you set (60 minutes by default). Signed-in customers are always known; a guest's address is captured from the checkout email field, the newsletter form or the sign-in form.
- Up to three reminders follow. Each has its own delay (1, 24 and 72 hours by default), its own email template per store view, its own audience (everyone with a known address or newsletter subscribers only) and an optional single-use coupon from a cart price rule. Reminders stop when an order is placed, the basket is emptied or the shopper unsubscribes.
- One click back to the basket. The "Return to your basket" link reopens the basket, with the coupon applied if you choose. Customers sign in first, and in another browser a guest gets a copy of the items, so a forwarded link never opens someone else's checkout.
- You see what it earns. Abandoned and reminded baskets, emails sent, opened and clicked, recovered baskets, recovery rate and recovered revenue, by day, week or month and per store view.
Who it is for
Magento 2 stores on Luma or Hyvä that want basket reminders inside Magento, with their own email templates and cart price rules, without a monthly fee. Every reminder has a "Stop basket reminders" link with a confirmation page, and only the newest basket of an email address is reminded, so nobody gets a flood of emails.
Look elsewhere if you need SMS or push reminders, A/B tests of your emails or a full marketing automation platform with segments and campaigns: an email marketing service with a Magento integration fits that better.
Scope and compatibility
- Exclusions: store views, customer groups and baskets below a minimum subtotal. Baskets older than a set number of days are ignored, so switching the module on does not email old baskets.
- Admin: Abandoned Carts grid with preview, send now and stop, Mail Log, Recovery Report, Send Test Email, and command line tools to run, preview, test, report and manage the opt-out list.
- Checkouts: the checkout email capture works on the Luma checkout and Hyvä's Luma checkout fallback. Hyvä Checkout and other one-step checkouts need a small integration that posts the address; reminders, restore links and the newsletter and sign-in capture work on any storefront.
- Languages: reminder emails, the unsubscribe page and the restore page in English and German.
Magento Open Source or Adobe Commerce 2.4.6 – 2.4.9, PHP 8.2 – 8.5, Hyvä and Luma. Try it in the live demo: the Luma storefront, the Hyvä storefront and the admin.